Fast Shopper, Slow Store by Gary Schwartz

Author:Gary Schwartz
Language: eng
Format: epub
Publisher: Atria Books

Grab a phone and go mobile

The paper store is ideal for any “dwell” places where people hang out and look at the walls for entertainment:

• Public transportation

• Transit shelters

• Airport battery-charging stations

• Starbucks

Better yet, targeted products can be sold in dwell locations that are context-rich:

• Doctors’ waiting rooms (health-related products)

• Movie theaters (books on which movies are based)

• Yoga spas (spirituality and wellness products)

• Agency lobbies (“Fast shopper. Slow store” :))

We now can hybridize digital and physical commerce. A virtual dispenser does not require inventory checks, power, or refrigeration to work. The consumer is the one who has bought the $500 smartphone, giving her the power to activate the plastic and paper call to action.

This is a new retail space that leverages cost-effective real estate and efficient digital interactivity. It is a product of our new economy. We are creating a new store that lives squarely between the physical and digital storefronts.

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